Friday, June 17, 2005

Brand Names

Some brand names become so popular that the product itself becomes known by that name. Kleenex is a prime example of that phenomenon. But not every company can expect that level of success. Another way to make sure that people remember your brand name is to simply choose a name that describes your product's purpose. I recently discovered one such product.

Hiney Hiders is one of the leading producers of bathroom stall doors. What a great name! I have no idea who Hiney Hiders' competitors might be. Perhaps if they had chosen a name like Butt Barriers then I would be aware of their existence, too.

I think that more companies should use this strategy. Who wouldn't be drawn to Road Gripper tires? Or Wake You Up coffee? And no one would forget Stink Stopper deoderant.